You get a bike! And you get a bike! This is what last year looked like in fashion.
It seems everyone and their moms have embraced cycling as a hobby throughout the COVID-19 pandemic, and fashion brands have started to take notice. In the last few weeks alone, we’ve seen collaborations from Stella McCartney x Cannondale, Kenzo x Brompton, as well as Jacquemus x VanMoof, and most recently, Saint Laurent’s Super73 S2.
Luxury bikes are nothing new. Do you remember Kris van Assche Dior BMX? Or the different Louis Vuitton monogram bikes? There are many examples, ranging from expensive to wow i could buy a car with that money prices.
It’s not just luxury brands that are jumping on the trend, we’ve seen collaborations from Palace x Cannondale (owned by Virgil Abloh) before, and JJJJound recently ditched his own two-wheeler. We also saw the W-BASE from Stüssy, the mountain bike from Supreme and the MATE.BIKE from Palm Angels – you got it. At this rate, if you don’t ride a bike then what are you doing?
So what is so exciting about the fashion bike? Did luxury go too far when it entered yet another industry?
For true cycling enthusiasts, there’s no way they’ll get caught to death in a luxury vehicle – not because they’re bad, but because they’re not. Actually for cycling. Most of the time, they are mainly used for decoration, or by amateur cyclists.
Of course, most expensive luxury bike collaborations are collectibles. Dior’s Bogarde bike currently sells for $ 25,000 USD, with many others selling for even higher. It’s not something you want to lock up at your nearest bike stand.
Whether or not fashion includes cycling, the influx of cycling designs and collaborations proves that the sport continues to thrive, and with cool brands like Rapha spearheading for younger riders interested in streetwear, the two-wheeled transport is not going anywhere.
There is certainly money to be made, there is no doubt about it, but true cyclists only care about quality. Living in big cities, biking has proven to be the perfect exercise as well as a mode of transportation, especially when living in a pandemic and our environment is in dire need of help. The fashion enthusiast, however, cares about style above all else.
So the fashion bike survives – for now – until it jumps on the next big thing that can be luxurious. Year 2000 fashion, bicycles, what will be the next trend for treatment?