The Memphis rapper Big30 has struck a deal with N-Less Entertainment and Moneybagg Yo’s Bread Gang Entertainment, in partnership with Interscope Records.
“Big30 is a great boy,” says Marcus “Head” Howell, CEO of NLess. “He’s an example of what we do at NLess, we take potential and turn it into stardom.”
The 21-year-old’s first solo mixtape, King of Killbranche reached # 13 on the Billboard 200 when it was released in September, and included features from Yo Gotti, Future, Lil Durk, Moneybagg Yo, Pooh Shiesty, Quavo, and Offset, some of whom served as mentors for the aspiring artist. “I always have to say to one – a chase of the dream, chase of the vanished dream, you get whatever you want,” Big30 says. “Bagg, he’s always on me to push me to get stronger and be better. Gucci wants you to work, never stop working, push yourself anytime.
According to Moneybagg Yo, the two instantly hooked up after hearing his music for the first time in Memphis. “He spoke differently for his age, he spoke like me. I understood his fight when he broke it down for me. Where he came from, how he got there, what he’s trying to accomplish, ”he says. “I wanted to help him, build him, help feed his family.”
Moneybagg Yo adds that mentoring is one of his major goals, in order to extend his legacy: “Some [artists] I don’t want to see the people above them, but it actually gives your brand a longer life as we continue. Of course I set the tone, but after me then what? He must be 30 years old.
Big30 is currently the opening of Moneybagg Yo’s month-long A Gangsta’s Pain tour. The rapper made a deal with N-Less and Bread Gang before partnering with Interscope, and says he felt supported every step of the way. “Head, the CEO of N-Less, is always in his artistic corner, no matter what we want to do, whatever vision we have. It’s even before Interscope, ”he said. Billboard. “Interscope has given the platform a boost, it’s like a bigger playground.”
N-Less Entertainment was founded in 2016 by Howell and former NBA basketball player Zach “Z-Bo” Randolph. “Vision [is] to keep growing, to keep improving so that you can create the next music star, the next production star, ”Howell explains. “Over the next five years we are going to be one of the biggest labels in the game. If we stay the course and continue to evolve as we are, there is no doubt in my mind that we would achieve that status. “
Big30 is currently working on his next album and in the future, hopes to make it into “the top 5 on Billboard,” he says. “Just keep leveling up. “