Bata India Limited, the Indian footwear company, has announced the launch of a new digital campaign ‘Unlimited Sneakers at Bata’ which features the latest trendy collection of sneakers for various occasions. Designed to offer young and old alike a wide choice of sneakers, the collection offers more than 300 styles of sneakers from 9 brands. The campaign is run with a groovy digital film that features young people wearing comfy Bata sneakers for different occasions in their lives. From stylish North Star sneakers for college to Power sneakers for workouts to Hush Puppies sneakers for office meetings to Bata Red Label for date nights, whatever the occasion, a sneaker can be found. for every occasion at Bata.
As people turn to sneakers and sportswear more, the brand has witnessed a steady increase in demand for sneakers. Along with this, Bata reorganized its portfolio in India to include over 300 sneakers under 9 brands under one roof. This is a wide selection of sneakers from brands such as Bata, Bata Red Label, Bata 3D, Power, North Star, Weinbrenner, Bata Comfit, Hush Puppies and Naturalizer.
Commenting on the new digital film, Anand Narang, Vice President – Marketing and Customer Service, Bata India Limited said, “Sneakers are the most versatile category of footwear due to their fascinating blend of style and comfort and have therefore always been a priority. for the young and the young at heart. Whether it’s fitness or a social date with friends or just partying, whatever the occasion, we are always looking for the right sneaker. With that in mind, we’ve beefed up our line to include performance sneakers from Power, outdoor sneakers from Weinbrenner, trend Bata Red Label, Bata 3D work and leisure sneakers from Hush Puppies & Naturalizer. It is this versatility with variety that we communicated through the digital film Unlimited Sneakers at Bata. The tone of the communication is energetic and fun, something that people can instantly resonate with and embody what Bata as a brand stands for today.
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