Patriots wide receiver Kendrick Bourne has officially established business roots in Boston – making a name for himself and his brand outside of football.
Bourne and his agency, Disruptive sports, will join the business world next month with an auction launch of three NFTs (digital art) – each paired with Nike Air Force One sneakers personalized by Kendrick: “Boston Sports / Championships”, “Kendrick Currency” and “Polynesian Pride” “.
Gallery: Exclusive look at Bourne’s custom Boston-themed Nike Air Force Ones (as part of NFT packages)
“I launched my first NFTs to stand out in business, but also to interact with my fans in a different way. I want them to know where I’m from, what I stand for, my journey and next steps on and off the pitch. I hope this launch shows people that I am versatile as an entrepreneur – and not just as a football player, ”Bourne told the Herald.
Bourne left the San Francisco 49ers and signed a 3-year, $ 22.5 million contract with the New England Patriots in the last offseason. And although he didn’t complete a full season as the Patriot, Bourne said it was important to honor Boston’s sports history and the city itself as part of its creation of ‘collectibles.
“I consider Boston to be a home from home and this shoe is my tribute to everything the city has done for me. It represents my career transition and my journey. I’m glad I accepted the challenge of crossing the country to come and play for New England, as it has already opened so many doors for me, including the opportunity to build my personal brand.
And as the Patriots (7-4) improve, now 1st in the AFC East, Bourne’s impact also improves.
“You can feel the change in the city when we win. The impact we have is special. I feel it when people tell me they’re glad I’m here. It feels good to have my name stamped in Boston sports as a playmaker and game changer, so it made sense to create a shoe that ties it all together. ”
But aside from Boston, the shoe Bourne is the happiest to share with his fans is the “Polynesian Pride” Air Force Ones.
“I grew up on the black side with my dad here in America, but I’m also an island boy. I wanted to recognize and represent my Samoan culture. I’m still learning, but I want to raise awareness of how unique and creative the culture and its people are.
Bourne has admitted his sneaker obsession is a far cry from former Patriots quarterback Cam Newton’s obsession, but he hopes his love for what custom shoes stand for translates into his fans.
And when asked if we’ll see any of Bourne’s teammates wearing those custom Air Force Ones – Bourne admitted he gave all three pairs to Patriots owner Robert Kraft – who Bourne said “doesn’t only wear Air Force Ones ”.
I mean – talk about a top brand representative.