Cassper Nyovest abandons its ‘Root of Fame’ sneaker brand with drip

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  • Rap star Cassper Nyovest officially launched his Root of Fame line of sneakers on the market
  • Cassper Nyovest’s sneakers will fall under the Drip footwear investment deal he announced last month
  • The rapper’s launch included a short story on how he struggled to live with the realities of the Covid-19 lockdown

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Mzansi’s rap superstar Cassper Nyovest has finally launched his brand of sneakers to the market.

Cassper Nyovest launches its brand of sneakers “Root of Fame”. Image: @casspernyovest / Instagram
Source: Instagram

Social media fans responded with great relieved excitement after waiting several weeks for Cassper’s new business venture. The launch comes days after the Mahikeng-born star announced her next TV show which will air in less than a month.

Cassper signed an investment agreement with Anti-drip shoes in a case worth R100m. He has now abandoned the Root of Fame line to the streets, as reported Live time.

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Cassper did the announcement on his Youtube channel:

“At the start of the lockdown I found myself at home feeling useless as I was stuck in my house and in the strangest place. I was celebrated everywhere I went and got paid to show up in theaters. Now I’m stuck in my house with no fans, just family.

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“My fame didn’t matter. For the first time in my life, it was unnecessary. I then wondered how I could pack this fame and sell it. I had to create a product that not only got associated with my name, but also gave people a taste of what it was like to be me. I had to dig deep into the roots, hence the name “Root Of Fame”.

Another launch was posted on Instagram:

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‘Masses follow’: Cassper Nyovest announces he is working on TV show

“My proudest moment! The #RootOfFame 990 now available at www.dripsa.co.za. Get yours before it sells out.”

‘Masses follow’: Cassper Nyoves announces he is working on charity TV show

South African rapper superstar Cassper Nyovest is set to show off his TV talents and express his contagious and funny personality in a new TV show, as himself confirmed on social media Wednesday night.

Shortly after the recent launches of his shoe line Root of Fame and the investment partnership with Drip, the Mahikeng-born musician has now added a TV show to his list of creative ventures.

Meanwhile, no additional details have been included in the update. It remains to be seen what the show will talk about and where it will be broadcast.

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Source: Briefly.co.za



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